Client Background
Global Innovator in Women's Health Solutions
With a strong presence across North America, Europe, and Asia-Pacific, the client is widely recognized for transforming the landscape of healthcare through cutting-edge medical technologies. Their focus spans across breast and skeletal health, diagnostics, and gynecologic surgical solutions—empowering clinicians with tools for earlier detection, more accurate diagnosis, and minimally invasive treatment. The client is deeply committed to advancing research, promoting health equity, and expanding access to life-changing care worldwide. Through continuous innovation and strategic collaboration, they are helping shape a healthier future for women across the globe.
Challenge
Lack of Clarity on Adoption Potential in India
The client faced uncertainty in estimating the market potential for two in vivo breast cancer surgery devices in India. They needed insights into market size, competitor landscape, price sensitivity, and expert perceptions to build an informed India market entry plan. This required extensive secondary research, primary research, and Excel modeling to derive the necessary insights. This assessment was intended to assist the client in framing its entry strategy for the India market.Â
Healthark’s role
End-to-End Market Assessment and Insights Synthesis
Healthark partnered with the client to assess the commercial opportunity for breast cancer surgery devices in India through in-depth research, expert interviews, market modeling, and competitor analysis to inform strategic market entry.
- Analyzed Market Dynamics in India We conducted extensive secondary research to understand various aspects of breast cancer market in India like the disease prevalence, diagnosis and treatment modalities, evolving trends around technology adoption, and patient pathway. In addition, we critically evaluated the trends around adoption of Breast Conservation Surgery (BCS) versus Mastectomy in India.
- Interviewed Key Breast Cancer Experts In order to gain on-ground insights, we conducted in-depth interviews with 17 breast oncologists, comprising of breast surgeons and breast radiologists, across 10 major Indian cities such as Mumbai, Delhi, Bengaluru, and Chennai. These interviews generated key insights like current clinical practices and treatment methods, major unmet needs, experts’ openness to adopting new technologies for breast surgery, and their perception on the client’s products in comparison to existing alternatives.
- Built Market Sizing Model Algorithm To assist the client in understanding the market opportunity, we built a robust market sizing and forecast model with data-backed assumptions. By incorporating various aspects like demographics, addressable patient population expected growth potential, and price points, we were able to map the current market size and potential market size over next five years.
- Competitive Landscape Analysis Utilizing the inputs from primary and secondary sources, we also developed a detailed competitive landscape for our client’s products, highlighting the major alternatives, their pricing, their market share, and their pros and cons. This helped in identifying the existing threats as well as the gaps which can be addressed by our client to gain market share.
- Synthesized Insights and Strategy We brought together insights from all research streams into a clear, decision-focused presentation for the client. The final deliverable not only highlighted key strategic insights and actionable recommendations but also outlined practical pathways to help the client succeed in the Indian breast cancer device market.
Empowering Tomorrow's Healthcare
This case study highlights how Healthark’s tailored research and modeling approach empowered a global medical device leader to assess commercial potential in India. By combining expert interviews, market modeling, and competitor benchmarking, we delivered insights to shape a confident market entry strategy. Our work helped the client validate product relevance, estimate a multi-crore opportunity, and map a roadmap to adoption in a complex emerging market.
Want to learn more about Healthark’s expertise in MedTech market assessments? Explore our website or contact us today!
