
Modelling and Forecasting data brings together a coherent and accessible set of chapters on recent research results on this topic.
Our modelling and forecasting capabilities across sales and marketing functions help deliver results faster at a competitive price

Sales & Business Analytics
- Brand performance analytics
- Sales force effectiveness
- Incentive compensation analysis
- Sales force optimisation
- Customer segmentation and targeting
Multi Channel Marketing Analytics
- ROI analysis and Marketing Mix analytics
- Campaign analytics
- Customer journey analysis and Attribution models
- Portfolio / Channel prioritisation analytics
- Impact analysis and Campaign design
Forecasting & Sizing
- Inline & Pipeline forecasting
- Product / portfolio due diligence exercise
- Epidemiology based opportunity sizing
- New business / market decision analytics
Market Research Analytics
- PMR data analysis
- Pricing research and analytics
- Social media analytics and Digital metric tracking
- Competitor analysis and benchmarking
- Survey analytics and insights delivery