Client Background
A Global Leader in Biopharma and Healthcare Solution
A global biopharmaceutical leader specializing in advanced therapies for HIV, hepatitis C, and oncology. The company is dedicated to improving patient outcomes by developing life-saving treatments and expanding access to healthcare in underserved regions. Focused on innovation, the organization is committed to transforming healthcare and enhancing the quality of life for patients globally through cutting-edge research and development.
Challenge
Siloed Sales Data Obstructed Data-Driven Decisions
The organization faced significant challenges in managing and analyzing sales data due to disconnected datasets from nine distributors, which led to fragmented and inefficient analysis. This disjointed data made it difficult to identify demand-supply gaps, optimize bonus disbursements, and align sales efforts with market needs. Additionally, time-consuming and manual reporting processes caused delays in critical decision-making, further hindering the organization’s ability to adapt swiftly to market dynamics and streamline operations. These challenges ultimately impacted the company’s ability to drive sales performance effectively.
Healthark’s role
Developed Dashboards to Generate Data-Driven Insights
Healthark crafted a tailored, data-centric solution to integrate sales data, enhance reporting processes, and provide actionable insights to inform strategic decisions.
- Requirement Analysis
and Prototyping Collaborated closely with stakeholders to identify needs and develop dashboard wireframes for improved data visualization and insights - ETL Process
Development Created a Python-based ETL pipeline that automated the extraction, transformation, and integration of sales data from multiple sources
- Interactive Dashboards Designed Tableau dashboards to enable data exploration across multiple dimensions, including geography, therapeutic area, product, and SKU, supporting detailed performance analyses
- Performance Metrics and Bonus Optimization Developed models to track sales performance and streamline bonus distribution, aligning incentives with business goals
Empowering Tomorrow's Healthcare
This case study demonstrates how Healthark redefined sales data management for a biopharma leader. By streamlining data integration and introducing advanced analytics, we enabled the company to achieve operational efficiency, boost revenue, and enhance market strategies.
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