Client Background
Our Client is a Global Leader in Genomics and Precision Diagnostics
They are focused on delivering advanced molecular diagnostics that enable precise, personalized healthcare solutions through cutting-edge genomic technologies. Their expertise lies in leveraging molecular insights to support early detection, accurate diagnosis, and targeted treatment across a wide range of diseases. Building on this strong foundation, they are now strategically expanding into the radiology space to complement their diagnostic portfolio and enhance access and coverage within India’s dynamic healthcare ecosystem.
Challenge
Assessing Demand and Cost Structures in Indian Radiology Modalities
To support its radiology expansion strategy, the client needed a detailed understanding of the Indian radiology market, particularly the growth outlook of core modalities, regulatory and compliance requirements, regional disparities in access, and pricing benchmarks. The objective was to assess financial feasibility and identify underserved geographies with rising demand for diagnostic imaging services.
Healthark’s role
Delivered Market Insights & Strategy for Radiology Expansion
Healthark conducted a comprehensive landscape assessment, combining primary research and strategic analysis to support the client with data-driven decision-making for radiology expansion. We included the following:
- Mapped Radiology Market Dynamics We conducted broad research to understand radiology modality trends, demand drivers, and healthcare infrastructure disparities across different geographies of the country. This included identifying underserved markets, assessing public-private penetration, and evaluating how diagnostic imaging is evolving with respect to increasing burden of chronic disease and technological shifts.
- Generated On-Ground Insights Through Expert ConversationsOur assessment for real-world operating conditions, we conducted in-depth discussions with radiology center operators, specialists in medical imaging, and other key stakeholders. These conversations brought out key insights like regional pricing, operational practices, compliance burdens, and infrastructure pain points, helping us to capture the nuanced challenges and growth drivers in the sector.
- Evaluated Business Feasibility Across Modalities Healthark developed a financial structure for assessing the viability of various imaging modalities, considering capital intensity, utilization thresholds, patient volumes, and operating cost structures. This helped us to uncover the attractiveness of different radiology setups and the financial trade-offs they present.
- Regulatory and Compliance RequirementsAfter carefully examining India’s regulatory environment for diagnostic imaging services, emphasizing licensing norms, safety protocols, and legal obligations. Our work highlighted key operational standars that must be included in the client’s expansion blueprint to ensure sustainable compliance and ethical delivery.
- Insights and Strategic Direction By synthesizing insights across research streams, we outlined a cohesive strategic direction for the client — from priority markets, market penetration plan and go-to-market strategy to operational models and pricing guidance. Our recommendations emphasized locally adapted approaches, referral-driven growth, and investment optimization to support long-term value creation.
Empowering Tomorrow's Healthcare
This case study demonstrates how Healthark’s structured market intelligence enabled the client to make informed decisions about entering a critical segment of healthcare. By combining demand analysis with regulatory and compliance requirements, pricing and operational benchmarking, we delivered actionable insights to guide the company’s mission to broaden diagnostic access across India.
